Branding in a competitive marketplace /

Bibliographic Details
Main Author: Baisya, Rajat K., (Author)
Format: eBook
Language:English
Published: Thousand Oaks, California : SAGE, 2013.
Subjects:
Online Access:Click to View
Description
Physical Description:1 online resource (230 pages) : illustrations, tables
Bibliography:Includes bibliographical references and index.
ISBN:9788132116318