Branding in a competitive marketplace - Baisya, Rajat K. (Thousand Oaks, California : SAGE, 2013)
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Branding (Marketing); Brand name products; Strategic planning; Electronic books