Marketing for cultural organizations new strategies for attracting and engaging audiences /

Bibliographic Details
Main Author: Kolb, Bonita M.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: New York ; Oxfordshire, England : Routledge, c2013.
Subjects:
Online Access:Click to View
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100 1 |a Kolb, Bonita M. 
245 1 0 |a Marketing for cultural organizations  |h [electronic resource]  |b new strategies for attracting and engaging audiences /  |c Bonita M. Kolb. 
260 |a New York ;  |a Oxfordshire, England :  |b Routledge,  |c c2013. 
300 |a 1 online resource (ix, 190 p.) 
504 |a Includes bibliographical references at the end of each chapters and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
588 |a Description based on online resource; title from title page (ebrary, viewed August 9, 2013). 
650 0 |a Performing arts  |x Marketing. 
650 0 |a Museums  |x Marketing. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1319019  |z Click to View