Marketing for cultural organizations new strategies for attracting and engaging audiences - Kolb, Bonita M.; ProQuest (Firm) (New York ; Oxfordshire, England : Routledge, 2013)
Includes bibliographical references at the end of each chapters and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Description based on online resource; title from title page (ebrary, viewed August 9, 2013).
Keywords: Performing arts -- Marketing; Museums -- Marketing; Electronic books