Marketing for cultural organizations new strategies for attracting and engaging audiences /

Bibliographic Details
Main Author: Kolb, Bonita M.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: New York ; Oxfordshire, England : Routledge, c2013.
Subjects:
Online Access:Click to View
Description
Physical Description:1 online resource (ix, 190 p.)
Bibliography:Includes bibliographical references at the end of each chapters and index.
ISBN:9780415626958 (electronic bk.)