Marketing for cultural organizations new strategies for attracting and engaging audiences /
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Corporate Author: | |
Format: | Electronic eBook |
Language: | English |
Published: |
New York ; Oxfordshire, England :
Routledge,
c2013.
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Subjects: | |
Online Access: | Click to View |
Physical Description: | 1 online resource (ix, 190 p.) |
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Bibliography: | Includes bibliographical references at the end of each chapters and index. |
ISBN: | 9780415626958 (electronic bk.) |