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Marketing database analytics transforming data for competitive advantage /

Bibliographic Details
Main Author:	Banasiewicz, Andrew D.
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	New York ; Oxfordshire, England : Routledge, c2013.
Subjects:	Marketing > Databases. Marketing > Data processing. Database management. Electronic books.
Online Access:	Click to View

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