Marketing database analytics transforming data for competitive advantage /
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York ; Oxfordshire, England :
Routledge,
c2013.
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| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | 1 online resource (xix, 376 p.) : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780203076460 (electronic bk.) |