Global advertising, attitudes and audiences
| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2011.
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| Series: | Routledge advances in management and business studies ;
44 |
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Audiences articulating advertising
- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism
- Interpreting place branding : absorbing or alienating?
- From productive consumer to reflective citizen : a reception study of advertising academia online
- Cellphone connections : audiences activating Agora
- Mall-eable media marketing : "give reality the slip?"
- Banks, blogging and reflexive branding.