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|z 0415875978
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|z 9780415875974
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|a 9780203846346 (electronic bk.)
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|a HF5823
|b .W52 2011
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|a 659
|2 22
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| 100 |
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|a Wilson, Tony,
|d 1947-
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|a Global advertising, attitudes and audiences
|h [electronic resource] /
|c Tony Wilson.
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| 260 |
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|a New York :
|b Routledge,
|c 2011.
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| 300 |
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|a xiv, 167 p.
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| 490 |
0 |
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|a Routledge advances in management and business studies ;
|v 44
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Advertising.
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| 650 |
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0 |
|a Telemarketing.
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1272880
|z Click to View
|
