Cover Image

Airport marketing

Bibliographic Details
Main Author: Halpern, Nigel.
Corporate Author: ProQuest (Firm)
Other Authors: Graham, Anne.
Format: Electronic eBook
Language:English
Published: New York : Routledge, 2013.
Subjects:
Airports > Economic aspects.
Airports > Management.
Aeronautics, Commercial > Economic aspects.
Electronic books.
Online Access:Click to View
Table of Contents:
  • Introduction
  • The airport marketing environment
  • The market for airport services
  • Airport marketing research
  • Airport marketing planning
  • The airport product
  • Airport pricing
  • Promotion of airports
  • Airport distribution.

Similar Items