Airport marketing - Halpern, Nigel; Graham, Anne.; ProQuest (Firm) (New York : Routledge, 2013)
Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Airports -- Economic aspects; Airports -- Management; Aeronautics, Commercial -- Economic aspects; Electronic books