Airport marketing

Bibliographic Details
Main Author: Halpern, Nigel.
Corporate Author: ProQuest (Firm)
Other Authors: Graham, Anne.
Format: Electronic eBook
Language:English
Published: New York : Routledge, 2013.
Subjects:
Online Access:Click to View
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020 |z 9780415529389 (hbk. : alk. paper) 
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100 1 |a Halpern, Nigel. 
245 1 0 |a Airport marketing  |h [electronic resource] /  |c Nigel Halpern and Anne Graham. 
260 |a New York :  |b Routledge,  |c 2013. 
300 |a xvii, 225 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Airports  |x Economic aspects. 
650 0 |a Airports  |x Management. 
650 0 |a Aeronautics, Commercial  |x Economic aspects. 
655 4 |a Electronic books. 
700 1 |a Graham, Anne. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1221462  |z Click to View