Customer winback how to recapture lost customers and keep them loyal /

Bibliographic Details
Main Author: Griffin, Jill.
Corporate Author: ProQuest (Firm)
Other Authors: Lowenstein, Michael W., 1942-
Format: Electronic eBook
Language:English
Published: San Francisco : Jossey-Bass, c2001.
Edition:1st ed.
Series:Jossey-Bass business & management series.
Subjects:
Online Access:Click to View
Description
Physical Description:xxii, 314 p. : ill.
Bibliography:Includes bibliographical references (p. 291-301) and indexes.