APA Citation

Griffin, J., & Lowenstein, M. W. (2001). Customer winback: How to recapture lost customers and keep them loyal. San Francisco: Jossey-Bass.

Chicago Style Citation

Griffin, Jill., and Michael W. Lowenstein. Customer Winback: How to Recapture Lost Customers and Keep Them Loyal. San Francisco: Jossey-Bass, 2001.

MLA Citation

Griffin, Jill., and Michael W. Lowenstein. Customer Winback: How to Recapture Lost Customers and Keep Them Loyal. San Francisco: Jossey-Bass, 2001.

Warning: These citations may not always be 100% accurate.