Creative marketing for new product and new business development

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Ishikawa, Akira, 1934-, Tsujimoto, Atsushi.
Format: Electronic eBook
Language:English
Published: Hackensack, NJ : World Scientific, c2008.
Subjects:
Online Access:Click to View
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245 0 0 |a Creative marketing for new product and new business development  |h [electronic resource] /  |c editors, Akira Ishikawa, Atsushi Tsujimoto. 
260 |a Hackensack, NJ :  |b World Scientific,  |c c2008. 
300 |a xvi, 320 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a New products. 
650 0 |a New business enterprises. 
655 4 |a Electronic books. 
700 1 |a Ishikawa, Akira,  |d 1934- 
700 1 |a Tsujimoto, Atsushi. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1193595  |z Click to View