Cover Image

Diversity in advertising : broadening the scope of research directions /

Bibliographic Details
Other Authors: Williams, Jerome D., 1947- (Editor), Lee, Wei-Na, 1957- (Editor), Haugtvedt, Curtis P., 1958- (Editor)
Format: eBook
Language:English
Published: Mahwah, New Jersey : Lawrence Erlbaum, 2004.
Series:Advertising and consumer psychology.
Subjects:
Advertising > Psychological aspects.
Communication in marketing.
Consumers > Attitudes.
Electronic books.
Online Access:Click to View
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020 |a 9781410610072  |q (electronic bk.) 
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245 0 0 |a Diversity in advertising :  |b broadening the scope of research directions /  |c edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. 
264 1 |a Mahwah, New Jersey :  |b Lawrence Erlbaum,  |c 2004. 
300 |a 1 online resource (472 pages) :  |b illustrations. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 1 |a Advertising and consumer psychology 
504 |a Includes bibliographical references and indexes. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Advertising  |x Psychological aspects. 
650 0 |a Communication in marketing. 
650 0 |a Consumers  |x Attitudes. 
655 4 |a Electronic books. 
700 1 |a Williams, Jerome D.,  |d 1947-  |e editor. 
700 1 |a Lee, Wei-Na,  |d 1957-  |e editor. 
700 1 |a Haugtvedt, Curtis P.,  |d 1958-  |e editor. 
776 0 8 |i Print version:  |t Diversity in advertising : broadening the scope of research directions.  |d Mahwah, New Jersey : Lawrence Erlbaum, 2004  |h xxi, 447 pages ; 24 cm.  |k Advertising and consumer psychology  |z 9780805847949  |w (DLC)10843956 
797 2 |a ProQuest (Firm) 
830 0 |a Advertising and consumer psychology. 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1138258  |z Click to View 

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