A manager's guide to building a successful business
This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this bo...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2013.
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| Edition: | 1st ed. |
| Series: | 2013 digital library.
Entrepreneurship and small business management collection. |
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Introduction
- Part I. Management
- Planning
- Workforce
- Money
- Methods
- Directing
- Controls
- Part II. Marketing
- Products and services
- Promotion
- Pricing
- Place
- The successful business
- Notes
- References
- Index.