A manager's guide to building a successful business
This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this bo...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2013.
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| Edition: | 1st ed. |
| Series: | 2013 digital library.
Entrepreneurship and small business management collection. |
| Subjects: | |
| Online Access: | Click to View |
| Summary: | This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well. |
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| Item Description: | Part of: 2013 digital library. |
| Physical Description: | 1 electronic text (118 p.) : digital file. Also available in print. |
| Format: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Bibliography: | Includes bibliographical references (p. 113-114) and index. |
| ISBN: | 9781606496510 (electronic bk.) |
| ISSN: | 1946-5661 |
| Access: | Access restricted to authorized users and institutions. |