Principles of advertising a global perspective /

Bibliographic Details
Main Author: Lee, Monle.
Corporate Author: ProQuest (Firm)
Other Authors: Johnson, Carla, 1944-
Format: Electronic eBook
Language:English
Published: New York : Haworth Press, c2005.
Edition:2nd ed.
Subjects:
Online Access:Click to View
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245 1 0 |a Principles of advertising  |h [electronic resource] :  |b a global perspective /  |c Monle Lee, Carla Johnson. 
250 |a 2nd ed. 
260 |a New York :  |b Haworth Press,  |c c2005. 
300 |a xxi, 427 p. :  |b ill. 
504 |a Includes bibliographical references (p. 383-400) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Advertising. 
655 4 |a Electronic books. 
700 1 |a Johnson, Carla,  |d 1944- 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1099166  |z Click to View