Principles of advertising a global perspective /
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| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Haworth Press,
c2005.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | xxi, 427 p. : ill. |
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| Bibliography: | Includes bibliographical references (p. 383-400) and index. |
| ISBN: | 9780203050262 (electronic bk.) |