Principles of advertising a global perspective - Lee, Monle; Johnson, Carla, 1944-; ProQuest (Firm) (New York : Haworth Press, 2005)
Includes bibliographical references (p. 383-400) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Advertising; Electronic books