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Basics of branding : a practical guide for managers /

Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will...

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Bibliographic Details
Main Author: Gronlund, Jay., (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edition:First edition.
Series:2013 digital library.
Marketing strategy collection.
Subjects:
Branding (Marketing)
basics of branding
positioning statement
emotional branding
consumer insights
corporate branding
global branding
country branding
market research
creativity
ideation
innovation model
brand names and logos
B2B
business-to-business
value proposition
value pricing
commoditization
marketing and sales alignment
silos
brand trust
social media
brand architecture
personal branding
employer branding
brand equity
B2C
business-to-consumer
Electronic books.
Online Access:Click to View
Description
Summary:Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process.
Item Description:Part of: 2013 digital library.
Physical Description:1 online resource (x, 194 pages)
Bibliography:Includes bibliographical references (pages 187-188) and index.
ISBN:9781606495933
ISSN:2150-9662
Access:Access restricted to authorized users and institutions.

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