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01982nam a2200421 a 4500 |
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|z 2012006972
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|z 9780415624770 (hardback)
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|a 9780203102039 (electronic bk.)
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|a HD58.8
|b .S576 2013
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|a 381
|2 23
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| 100 |
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|a Simakova, Elena,
|d 1973-
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| 245 |
1 |
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|a Marketing technologies
|h [electronic resource] :
|b corporate cultures and technological change /
|c Elena Simakova.
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| 260 |
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|a London ;
|a New York :
|b Routledge,
|c 2013.
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| 300 |
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|a xvi, 185 p.
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| 490 |
1 |
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|a Routledge studies in innovation, organization, and technology ;
|v v. 25
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Organizational change.
|
| 650 |
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0 |
|a Electronic commerce.
|
| 650 |
|
0 |
|a Technological innovations
|x Economic aspects.
|
| 650 |
|
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|a Management
|x Technological innovations.
|
| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
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| 830 |
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|a Routledge studies in innovation, organization and technology ;
|v 25.
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1092741
|z Click to View
|
