Marketing technologies corporate cultures and technological change /

Bibliographic Details
Main Author: Simakova, Elena, 1973-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: London ; New York : Routledge, 2013.
Series:Routledge studies in innovation, organization and technology ; 25.
Subjects:
Online Access:Click to View
Description
Physical Description:xvi, 185 p.
Bibliography:Includes bibliographical references and index.
ISBN:9780203102039 (electronic bk.)