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Marketing technologies corporate cultures and technological change /

Bibliographic Details
Main Author: Simakova, Elena, 1973-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: London ; New York : Routledge, 2013.
Series:Routledge studies in innovation, organization and technology ; 25.
Subjects:
Organizational change.
Electronic commerce.
Technological innovations > Economic aspects.
Management > Technological innovations.
Electronic books.
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