The marketing matrix how the corporation gets its power-- and how we can reclaim it /
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2013.
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Out of control
- The soft power of corporate marketing
- The customer always comes second
- A tyranny of choice
- Not exactly lying
- Suffer the little children
- Digital redemption?
- A very mixed blessing
- Marketing to power
- Solutions
- In search of solutions
- Power to the people
- Marketing as if people mattered.