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01807nam a2200409 a 4500 |
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EBC1092724 |
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MiAaPQ |
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20200520144314.0 |
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120312s2013 nyua sb 001 0 eng d |
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|z 2012009082
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|z 9780415678612 (hardback)
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|z 9780415678629 (pbk.)
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|a 9780203099551 (electronic bk.)
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|a (MiAaPQ)EBC1092724
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|a (CaONFJC)MIL417414
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|a (OCoLC)823387001
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5415.13
|b .H3653 2013
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4 |
|a 381.0973
|2 23
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| 100 |
1 |
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|a Hastings, Gerard.
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| 245 |
1 |
4 |
|a The marketing matrix
|h [electronic resource] :
|b how the corporation gets its power-- and how we can reclaim it /
|c Gerard Hastings.
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| 260 |
|
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|a New York :
|b Routledge,
|c 2013.
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| 300 |
|
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|a xviii, 203 p. :
|b ill.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.
|
| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
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0 |
|a Marketing
|x Management.
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| 650 |
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0 |
|a Consumption (Economics)
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| 650 |
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|a Consumer behavior.
|
| 650 |
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0 |
|a Manipulative behavior.
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| 655 |
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4 |
|a Electronic books.
|
| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1092724
|z Click to View
|
