Advances in international marketing Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing /

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Swan, K. Scott., Zou, Shaoming.
Format: Electronic eBook
Language:English
Published: Bingley : Emerald, 2012.
Series:Advances in international marketing ; v. 23
Subjects:
Online Access:Click to View
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245 0 0 |a Advances in international marketing  |h [electronic resource] .  |n Volume 23,  |p Interdisciplinary approaches to product design, innovation, & branding in international marketing /  |c edited by K. Scott Swan, Shaoming Zou. 
260 |a Bingley :  |b Emerald,  |c 2012. 
300 |a xx, 339 p. :  |b ill. 
490 0 |a Advances in international marketing ;  |v v. 23 
504 |a Includes bibliographical references. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Export marketing. 
650 0 |a International business enterprises. 
655 4 |a Electronic books. 
700 1 |a Swan, K. Scott. 
700 1 |a Zou, Shaoming. 
710 2 |a ProQuest (Firm) 
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