Advances in international marketing Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing /
| Corporate Author: | |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley :
Emerald,
2012.
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| Series: | Advances in international marketing ;
v. 23 |
| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | xx, 339 p. : ill. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781781900178 (electronic bk.) |