Advances in international marketing Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing - Swan, K. Scott; Zou, Shaoming; ProQuest (Firm) (Bingley : Emerald, 2012)
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Export marketing; International business enterprises; Electronic books