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01352nam a2200361Ia 4500 |
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EBC1014788 |
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MiAaPQ |
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20200520144314.0 |
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080919s2008 si a sb 001 0 eng d |
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|z 2008278177
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|z 047082395X
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|z 9780470823958
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|z 9781118507834
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|a (MiAaPQ)EBC1014788
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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| 050 |
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4 |
|a HF5415.13
|b .P685 2008
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| 100 |
1 |
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|a Powell, Guy R.
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| 245 |
1 |
0 |
|a Marketing calculator
|h [electronic resource] :
|b measuring and managing return on marketing investment /
|c Guy R. Powell.
|
| 260 |
|
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|a Singapore ;
|a Hoboken, NJ :
|b John Wiley & Sons (Asia),
|c 2008.
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| 300 |
|
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|a xiv, 288 p. :
|b ill.
|
| 504 |
|
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|a Includes bibliographical references (p. [277]-281) and index.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
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0 |
|a Marketing
|x Management.
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| 650 |
|
0 |
|a Marketing
|x Cost effectiveness.
|
| 655 |
|
4 |
|a Electronic books.
|
| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1014788
|z Click to View
|
