Marketing calculator measuring and managing return on marketing investment /
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore ; Hoboken, NJ :
John Wiley & Sons (Asia),
2008.
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| Online Access: | Click to View |
| Physical Description: | xiv, 288 p. : ill. |
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| Bibliography: | Includes bibliographical references (p. [277]-281) and index. |