APA Citation

Powell, G. R. (2008). Marketing calculator: Measuring and managing return on marketing investment. Singapore ; Hoboken, NJ: John Wiley & Sons (Asia).

Chicago Style Citation

Powell, Guy R. Marketing Calculator: Measuring and Managing Return On Marketing Investment. Singapore ; Hoboken, NJ: John Wiley & Sons (Asia), 2008.

MLA Citation

Powell, Guy R. Marketing Calculator: Measuring and Managing Return On Marketing Investment. Singapore ; Hoboken, NJ: John Wiley & Sons (Asia), 2008.

Warning: These citations may not always be 100% accurate.