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Cultural Mediations of Brands...
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Cultural Mediations of Brands : Unadvertization and Quest for Authority
Bibliographic Details
Main Author:
Marti, Caroline
(Author)
Format:
Book
Published:
Hoboken, NJ:
Wiley,
2020.
Subjects:
Branding (Marketing)
Branding (Marketing) --
>
Social aspects
Symbolism in communication
Symbolism in mass media
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Description
Physical Description:
xxxv, 244 pages; 28 cm.
ISBN:
9781119694663
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