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00811cam a2200253 7i4500 |
| 001 |
0000036550 |
| 005 |
20210308090000.0 |
| 007 |
##ta |
| 008 |
210218s2020 xx 000 0 eng d |
| 020 |
# |
# |
|a 9781119694663
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| 040 |
# |
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|a MATR
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| 090 |
0 |
0 |
|a B 658.827
|b MAR
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| 100 |
1 |
# |
|a Marti, Caroline
|e author
|
| 245 |
1 |
0 |
|a Cultural Mediations of Brands :
|b Unadvertization and Quest for Authority
|c Caroline Marti.
|
| 264 |
# |
1 |
|a Hoboken, NJ:
|b Wiley,
|c 2020.
|
| 300 |
# |
# |
|a xxxv, 244 pages;
|c 28 cm.
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| 336 |
# |
# |
|a text
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated
|2 rdamedia
|
| 338 |
# |
# |
|a volume
|2 rdacarrier
|
| 650 |
# |
0 |
|a Branding (Marketing)
|
| 650 |
# |
0 |
|a Branding (Marketing) --
|x Social aspects
|
| 650 |
# |
0 |
|a Symbolism in communication
|
| 650 |
# |
0 |
|a Symbolism in mass media
|
| 999 |
|
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|a 0000041153
|b Book
|c Book
|e Business Information Centre
|
