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MARKET RESEARCH IN PRACTICE : An introduction to gaining greater market insight

Bibliographic Details
Main Author:	Hague, Paul N. (Author)
Other Authors:	Harrison, Matthew, Cupman, Julia, Truman, Oliver
Format:	Book
Published:	London ; Philadelphia: Kogan Page, 2016.
Edition:	Third edition.
Series:	Market research in practice series
Subjects:	Social sciences -- > Research -- > Methodology Marketing research -- > Methodology Marketing research

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