Description: MARKET RESEARCH IN PRACTICE :

Bibliographic Details
Main Author:	Hague, Paul N. (Author)
Other Authors:	Harrison, Matthew, Cupman, Julia, Truman, Oliver
Format:	Book
Published:	London ; Philadelphia: Kogan Page, 2016.
Edition:	Third edition.
Series:	Market research in practice series
Subjects:	Social sciences -- > Research -- > Methodology Marketing research -- > Methodology Marketing research

Description
Physical Description:	xviii, 382 pages: illustrations; 25 cm.
Bibliography:	Includes bibliographical references (pages 360-377) and index
ISBN:	9780749475857