MARKET RESEARCH IN PRACTICE : An introduction to gaining greater market insight

Bibliographic Details
Main Author: Hague, Paul N. (Author)
Other Authors: Harrison, Matthew, Cupman, Julia, Truman, Oliver
Format: Book
Published: London ; Philadelphia: Kogan Page, 2016.
Edition:Third edition.
Series:Market research in practice series
Subjects:
LEADER 01132cam a2200313 7i4500
001 0000033684
005 20160727090000.0
007 ##ta
008 160727s2016 enka b 001 0 eng d
020 # # |a 9780749475857  
040 # # |a YDXCP 
090 0 0 |a B 658.83   |b HAG 
100 1 # |a Hague, Paul N.   |e author  
245 1 0 |a MARKET RESEARCH IN PRACTICE :   |b An introduction to gaining greater market insight   |c Paul Hague, Matthew Harrison, Julia Cupman and Oliver Truman. 
250 0 0 |a Third edition. 
264 # 1 |a London ;  |a Philadelphia:   |b Kogan Page,   |c 2016. 
300 # # |a xviii, 382 pages:   |b illustrations;   |c 25 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 1 # |a Market research in practice series 
504 # # |a Includes bibliographical references (pages 360-377) and index 
650 # 0 |a Social sciences --   |x Research --   |x Methodology  
650 # 0 |a Marketing research --   |x Methodology  
650 # 0 |a Marketing research  
700 1 # |a Harrison, Matthew  
700 1 # |a Cupman, Julia  
700 1 # |a Truman, Oliver  
999 |a 0000037854  |b Book  |c Book  |e Business Information Centre