The Anatomy of Buzz Revisited : Real-Life Lessons in World-of-Mouth Marketing /

Bibliographic Details
Main Author: Rosen, Emanuel (Author)
Format: Book
Published: New York: Currency Doubleday, 2009.
Subjects:
LEADER 00789cam a2200229 7i4500
001 0000033124
005 20200723090000.0
007 ##ta
008 200723s2009 my eng
020 # # |a 9780385526326  
090 0 0 |a B 658.8   |b ROS (LRM) 
100 1 # |a Rosen, Emanuel   |e author  
245 1 4 |a The Anatomy of Buzz Revisited :   |b Real-Life Lessons in World-of-Mouth Marketing /   |c author by, Emanuel Rosen,. 
264 # 1 |a New York:   |b Currency Doubleday,   |c 2009. 
300 # # |a xvi, 360 pages:   |b illustrations;   |c 21 cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
650 2 0 |a Marketing  
650 1 0 |a Word-of-mouth advertising  
999 |a B000037442  |b Book  |c Book  |e Business Information Centre