The Anatomy of Buzz Revisited : Real-Life Lessons in World-of-Mouth Marketing /
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| Format: | Book |
| Published: |
New York:
Currency Doubleday,
2009.
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| Physical Description: | xvi, 360 pages: illustrations; 21 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780385526326 |