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Basics of branding :
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Basics of branding : a practical guide for managers.
Bibliographic Details
Main Author:
Gronlund
Format:
Book
Published:
New York:
Business Expert Press,
2013.
Subjects:
Brand name products
Product management
Branding (Marketing)
Holdings
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Description
Physical Description:
194 p.
ISBN:
9781606495926
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