The New emerging market multinationals : four strategies for disrupting markets and building brands.

Bibliographic Details
Main Author: Chattopadhyay
Other Authors: Batra,, Ozsomer,
Format: Book
Published: New York: McGraw Hill, 2012.
Subjects:
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245 1 4 |a The New emerging market multinationals :   |b four strategies for disrupting markets and building brands. 
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300 # # |a 335 p. 
650 0 0 |a Strategic planning  
650 0 0 |a Branding (Marketing)  
700 1 0 |a Batra,   |h Rajeev  
700 1 0 |a Ozsomer,   |h Aysegul  
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