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The New emerging market multinationals : four strategies for disrupting markets and building brands.

Bibliographic Details
Main Author: Chattopadhyay
Other Authors: Batra,, Ozsomer,
Format: Book
Published: New York: McGraw Hill, 2012.
Subjects:
Strategic planning
Branding (Marketing)
Description
Physical Description:335 p.
ISBN:9780071782890

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