Brand new: solving the innovation paradox- how great brands invest and launch new products, services and business models.
| Format: | Book |
|---|---|
| Published: |
Hoboken, New Jersey:
John Wiley & Sons,
2011.
|
| Subjects: |
Business Information Centre
| Call Number: |
B 658 575 BRA |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| B000030692 | Book | Book | AVAILABLE |