APA Citation

(2011). Brand new: Solving the innovation paradox- how great brands invest and launch new products, services and business models. Hoboken, New Jersey: John Wiley & Sons.

Chicago Style Citation

Brand New: Solving the Innovation Paradox- How Great Brands Invest and Launch New Products, Services and Business Models. Hoboken, New Jersey: John Wiley & Sons, 2011.

MLA Citation

Brand New: Solving the Innovation Paradox- How Great Brands Invest and Launch New Products, Services and Business Models. Hoboken, New Jersey: John Wiley & Sons, 2011.

Warning: These citations may not always be 100% accurate.