Brand new: solving the innovation paradox- how great brands invest and launch new products, services and business models.
| Format: | Book |
|---|---|
| Published: |
Hoboken, New Jersey:
John Wiley & Sons,
2011.
|
| Subjects: |
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| 020 | 0 | 0 | |a 9780470643594 |
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| 245 | 0 | 0 | |a Brand new: solving the innovation paradox- how great brands invest and launch new products, services and business models. |
| 260 | 0 | 0 | |a Hoboken, New Jersey: |b John Wiley & Sons, |c 2011. |
| 300 | # | # | |a 218 p. |
| 650 | 0 | 0 | |a Technological innovations |
| 650 | 0 | 0 | |a Creative ability in business |
| 650 | 0 | 0 | |a New products |
| 999 | |a B000030692 |b Book |c Book |e Business Information Centre | ||