Marketing by the numbers : how to measure and improve the ROI of any campaign.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York:
American Management Association,
2011.
|
| Subjects: |
| LEADER | 00550cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000027025 | ||
| 005 | 20111028090000.0 | ||
| 020 | 0 | 0 | |a 9780814416204 |
| 090 | 0 | 0 | |a B 658.802 |b HAR |
| 100 | 1 | 0 | |a Harden, Leland |
| 245 | 1 | 0 | |a Marketing by the numbers : |b how to measure and improve the ROI of any campaign. |
| 260 | 0 | 0 | |a New York: |b American Management Association, |c 2011. |
| 300 | # | # | |a 246p. |
| 650 | 0 | 0 | |a Internet marketing |
| 650 | 0 | 0 | |a Internet marketing -- |x Case Studies |
| 700 | 1 | 0 | |a Heyman, |h Bob |
| 999 | |a B000029409 |b Book |c Book |e Business Information Centre | ||