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Marketing by the numbers :
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Marketing by the numbers : how to measure and improve the ROI of any campaign.
Bibliographic Details
Main Author:
Harden, Leland
Other Authors:
Heyman,
Format:
Book
Published:
New York:
American Management Association,
2011.
Subjects:
Internet marketing
Internet marketing --
>
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Physical Description:
246p.
ISBN:
9780814416204
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