Holdings: The Big book of marketing :

Bibliographic Details
Other Authors:	Bennett,
Format:	Book
Published:	New York: The McGraw-Hill, 2010.
Subjects:	Marketing -- > Case studies Planning -- > Case studies Branding -- > Case studies Marketing research -- > Case studies Marketing communications -- > Case studies

Holdings details from Business Information Centre
Call Number:	B 658 8 BIG

Accession	Item Category	Format	Status	Notes

B000027468

Book

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