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The Big book of marketing : lessons and best practices from the world's greatest companies.

Bibliographic Details
Other Authors: Bennett,
Format: Book
Published: New York: The McGraw-Hill, 2010.
Subjects:
Marketing -- > Case studies
Planning -- > Case studies
Branding -- > Case studies
Marketing research -- > Case studies
Marketing communications -- > Case studies
Description
Physical Description:464 p.
ISBN:978-0-07-162125-0

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